
Founded in 2006 by five award-winning MIT graduates, Terrafugia was built around the dream of making personal aviation transportation accessible to everyone. Having brought together a team of experienced engineers and business professionals with the aim of understanding both aviation and automotive technologies, Terrafugia have successfully designed, tested and flown two iterations of their initial vehicle prototype, known as the Transition. In response to rapid, industry wide technological progress and increasing regulatory acceptance, Terrafugia designed a vehicle, known as the TF-X™. This hybrid electric flying car with vertical take off, landing capabilities and computer controlled flight could be the next level of personal mobility.
With the seeds sown for this revolutionary invention, I worked with Terrafugia to create an enlightening user experience that engages the public and gets people excited about the future, encouraging them to invest and reserve.
Terrafugia grappled with a dated website that showcased two products: the current prototype and the vision for the future, the TF-X™. Lacking a clear distinction between the two, the website failed to have a unified vision. Terrafugia planned to phase out the first model, so we put our creative attention solely on the TF-X™. The goal was not to create an online brochure, rather to inspire and educate potential clients through stirring photography and content, thus creating confidence in users to invest and reserve. First impressions have a significant impact on the initial judgment of something, especially in the first couple of seconds.
These issues were remedied, firstly by showcasing the products in a way that captured visitor attention and secondly by providing bite size pieces of information detailing the vision of Terrafugia.
Futuristic imagery was created using Photoshop to show the advanced technology used in creating these revolutionary automobiles. Some of the images were created to demonstrate how these automobiles can be used in everyday life, making the concept of a flying car more relatable and practical.